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Writer's pictureTeam BAB

Active sponsorship even when you are not bought into the vision for change

Sponsorship is a crucial factor in driving change and making progress towards achieving goals. A sponsor is someone who supports and advocates for a person, idea, or project. Active sponsorship involves actively supporting and promoting the person, idea, or project and being willing to use your influence and resources to help them succeed.

However, what if you are not fully bought into the vision for change? Can you still be an active sponsor? The short answer is yes, and here's why.

Firstly, it's essential to understand that sponsorship is not about agreement or alignment with every aspect of the vision or idea. It's about recognising the potential and value in someone or something and being willing to support and promote them. In fact, having differing perspectives and opinions can bring diversity and new insights to the table, which can lead to better outcomes.

Secondly, being an active sponsor can also be an opportunity to learn and broaden your own horizons. By supporting and promoting someone or something, you may gain new perspectives and insights that you didn't have before, and this can be beneficial for your personal and professional growth.

Lastly, being an active sponsor is about making a commitment to support someone or something and following through on that commitment. It's about being reliable and accountable for your actions and using your influence and resources to help them succeed. Even if you are not fully bought into the vision for change, you can still be committed to helping someone achieve their goals and making a positive impact.

In conclusion, being an active sponsor is not just about agreement or alignment with a vision for change. It's about recognising potential, being willing to learn, and making a commitment to support and promote someone or something. Even if you don't fully buy into the vision for change, you can still be an active sponsor by being reliable, accountable, and committed to helping someone succeed.


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